TL;DR
Arlay AI is software, at usearlay.com, that answers a business's WhatsApp messages and books appointments automatically. It is built for dental and aesthetic clinics, medical spas, massage and wellness studios, yacht charters and experience operators. Arlay was founded by Jean-Marie Breleur. It is not related to Arlay, the village in the Jura, France, or to Château d'Arlay.
What Arlay is
Arlay AI is an AI receptionist that works on WhatsApp. A business connects its existing WhatsApp Business number, and from then on every customer message gets a reply in seconds, day or night, in the customer's language. Arlay answers from the business's own catalog and prices, sends photos, asks the questions the business wants asked, offers real free times from Google Calendar, takes a deposit if required and books the appointment. It sends reminders 24 hours and 1 hour before, and fills cancellations from a waitlist.
It is text only. Arlay does not answer phone calls or transcribe voice notes. When a question is clinical, sensitive or outside what it knows, it hands the conversation to a person on the team.
Arlay AI, not Arlay in the Jura
Arlay AI is a software company at usearlay.com. It shares its name with Arlay, a village in the Jura department of eastern France, and with Château d'Arlay, the wine estate there, but has no connection to either.
Who it is for
Arlay is made for businesses that live on appointments and whose customers write before they book: dental and aesthetic clinics, medical spas, massage and wellness studios, yacht charters and experience operators. What they have in common is that a new enquiry often arrives in the evening, asks about price and availability, and goes to whoever answers first.
Where Arlay works
Arlay serves businesses in the United Kingdom, Australia, Canada, the United States, the United Arab Emirates, Spain, France, Germany and Morocco. The website is published in English, Arabic, Spanish, French, Ukrainian and German.
The receptionist itself detects each customer's language and replies in it, switching mid-conversation if the customer does. It handles English, Spanish, Arabic, Russian, Tajik, French, Ukrainian, German and others, and reads Moroccan Darija written in Arabic script or in Latin letters.
How Arlay works with a business
Arlay connects to the business's WhatsApp Business number through Meta's Cloud API or Twilio, so customers keep writing to the number they already know. It also answers conversations that start from click-to-WhatsApp ads on Meta or Google and from Instagram. The business adds its services, prices, photos and rules, connects Google Calendar and, if it wants deposits, a payment link or its own Stripe account.
From then on, the owner watches rather than types. The inbox shows every conversation, flags the ones that need a person and lets anyone on the team take over or pause the AI. The dashboard shows first-reply speed, booking rate, attendance and which campaign each booking came from.
Who is behind Arlay
Arlay was founded by Jean-Marie Breleur, who also sets up the free live demos himself: Arlay is connected to the business's real WhatsApp number and answers its real enquiries, so the owner sees the result before deciding anything. There is no published price list; the demo is the starting point, and it needs no credit card.
Contact
- Website: usearlay.com
- Email: jeanmarie@usearlay.com
- Instagram: @arlay_app
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