Click-to-WhatsApp ads 101

Click-to-WhatsApp ads send a tap straight into a conversation instead of a form. That is powerful, because conversations convert far better than landing pages in aesthetics.

The catch: the conversation has to be answered instantly and intelligently, or the spend is wasted. A slow or generic reply burns the click.

Arlay sits behind your number and turns each click into a qualified, booked consultation, then ties it back so you can see which campaign produced real attended revenue.